When Toyota was developing its Prius hybrid vehicle, they hired a marketing firm, Deeplocal, to help with the campaign. Instead, Deeplocal developed a mind-controlled bike instead. Patrick Miller played a key part in the development of the bicycle, which debuts at the South by Southwest music, film and interactive festival in March in Austin, Texas. Miller designed a bicycle helmet that reads your brainwaves and transmits them to the bike’s gears. Parlee Cycles, a carbon-fiber racing bike manufacturer, built the frame. The rider wears a neuro-headset inside the helmet that reads his or her brain waves and detects signals. “That translates the signals into commands: Shift up or shift down,” said Miller. “That then talks to a microcontroller insider here [pointing to a thick part of the bike’s frame] which I put a big antenna on, so hopefully there won’t be any communication issues. That then talks to the electronic…
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Fred has thousands of miles of cycling under his belt.
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